Q&A

What can 00$  do for us?

You already know that...

No matter how good your service or product is, it's absolutely worthless if no one knows about it.

No one will know about it unless you can draw  attention to it. The attention you draw has to be appropriate and targeted.

To draw attention from the right people you need something immediately unique and distinctive.  Ever wonder why the most expensive advertising in existence - the Superbowl commercials- is not about product features, but about getting attention?

00$ is an immediate attention-getter, with a unique and distinctive approach, resonating with the largest, most affluent demographic in the US, and possibly the world.

 Why?

The "Baby-boomer" generation, by far the largest in numbers and affluence, came of age in the Sixties and early Seventies. Nostalgia for icons of that era -including the heyday of the most successful film franchise in history- is extremely powerful amongst this demographic. Nothing that's happened in cinema since can match the sustained frenzy of the 1964-1967 Bond boom.

The distinctive sounds which accompanied those films in particular have an almost subliminal appeal, evoking unmatched elan, elegance and excitement... no wonder countless marketers of that era attempted to establish a connection with them. As one announcer said when promoting a run of these classics on TV: "Because cool never goes out of style..."  A GQ columnist pointed out recently that no man donning a rented tux tries to imagine himself as Roger Moore. And nothing captures the essence of this enduring mystique more immediately than...  The Voice

How?

You supply the key point(s) you wanted presented and 00$ does the rest. We write the script and submit it for your review.  Once the script meets your approval, we can perform, record, edit and score the spot to meet your specifications. We're not an agency (though we can work with them) and we're not involved in air-time sales. We're simply artists who create a distinctive product custom-tailored to your needs.  

What makes you so special... aren't there others who can do this?

No. Google "Sean Connery Impersonators" and all you'll find are a dozen or so pot-bellied old hams, pompously rigged with white whiskers and dinner-jackets, arching their painted-on black eyebrows and muttering "Yeshh, Mishh Moneypenny, "Shaken, not shhtuurred" and other "authentication" cliches in fatuously caricaturish attempts which might remind you of your ol' Uncle Ernie doing his bad W.C. Fields imitation. They're really pretty embarrassing; one can only imagine Sir Sean's reaction to them... 

Will you perform a script we write?

Depending on quality and appropriateness of the script we might be able to work with it, but we'd likely need to make revisions. The fact is, there are a number of subtle nuances which contribute to creating an overall effect. Attention to detail is extremely important, because word choice and sentence structure must match the character, as well the milieu in which he operates. Similarly, precise use of background scoring, sound effects, pace and delivery require us to retain some degree of artistic control. We're perfectionists, seeking to honor the mystique which inspired us, not degrade it, so we won't release or approve a recording until it's right.  

Do you have some sample spots I can listen to?

 Here are a few experimental demos:

D-Ambrosio1

D-Ambrosio2

D-Ambrosio3